Eating on Digital Era

Food Bloggers – Eating on Digital Era.

Blogging it’s all about sharing your opinion in a specific topic: fashion, politics, sports or something even more special like… FOOD!

When you think about food blogs the first thing that comes to your mind is a website full of recipes or cooking tips, but that’s just the top of the iceberg.

There are many blogs out there that approaches food from different angles: some of them are food guides, focused on where to go; some of them are culinary blogs, focused on cooking techniques and recipes; and other ones are opinion blogs, focused on discussing news and events related to the food industry.

But no matter how different they are, they all have something in common: they are written by people who loves food and has something to say. 

For this post, I selected three of my favourite blogs to show you how variate food blogs can be.

The Recipe for the perfect Food Blog
The recipe for success: passion, commitment and creativity. Image created by Manuel Rubio using Canva


1. Satisfying your visual hunger.

This full-time Finance employee bakes art for leisure. Her cakes are so extra that you might want to think twice before eating them.

If you’re into cake-decorating you should definitely follow Chelsey White . She is a self-taught baker, full of creativity and passion. She shares posts and videos about how to make and decorate amazing cakes, and is quite popular on Instagram and YouTube.

Even if Chelsey is not a professional baker, she has extraordinary skills and amazing recipes. I remember a few months ago I was trying to improve my buttercream­ because I wanted it to be thick but easy to spread. I was lucky to find Chelsey’s Buttercream Tutorial on YouTube; easy, quick and simple! Her videos are very useful if you want to get some inspiration or try a new decorating technique.

Her work has been shared by different digital platforms such as Cosmopolitan, Buzzfeed, Food Insider and Food Network.

She is the perfect example of a food blog focused on techniques. She also shows that it doesn’t matter if you’re a culinary professional, if you have passion and commitment you can create great content.

2. Erin Ireland: a Canadian blog that it’s simply To Die For!

This passionate food reporter definitely has something to say.

Her blog exemplifies how food goes beyond tasty meals and beautiful dishes.

I found Erin when I was dubious about my professional career – I loved working in the food industry, but even if it was fun I felt like something was missing. I felt that as a gastronomist I had a bigger responsibility with my society.

As I always loved writing and reading about food, I started to think about becoming a food writer. I didn’t know what it actually meant and I was worried about spending the rest of my life writing recipes for cookbooks. Aiming to learn more about the profession, I googled ‘food writers’ and the first thing that came up was Erin’s TEDx conference.

That video was the best thing that could ever happen to me. As soon as I started watching it, I engaged with the passion and commitment that Erin transmitted. I realised that as a food writer I could make this world better – Thank you Erin for inspiring me!

After watching it, I realised how as a food writer I could change the world by writing about the economic, social, environmental and cultural aspects of food.

In her blog, she shares amazing vegan and gluten-free recipes and a detailed guide about where to eat in Vancouver.

If you are into vegan and gluten-free options and want to learn  more about sustainable and healthy nutrition you must follow her Instagram account and read her blog. She is posting different meals daily ­– her banana bread and almond milk are my favourite ones!

3.The world loves Melbourne… and me too!

Even if you’re local or new to the city, if you want to have a good time in Melbourne this is a blog you must read.

With detailed reviews about restaurants and cafés ­– and a list of all the different things to do in the city – you will never be worried about how to spend the weekend.

David Hagger’s blog is the perfect example of how to use a digital platform as a tourism guide. He visits and reviews different restaurants and bars around the city and writes about his experience. Its professional approach gives you a reliable idea of what Melbourne’s restaurants have to offer.

Its model exemplifies how food blogs can be profitable by promoting and working on public relations.

He also has blogs for Sydney, Adelaide and Singapore. You can follow his work on Instagram too.

As you can see, there are many ways to write about food online. Now it’s your turn to tell us which is favourite food blog, let us know on the comments below and don’t forget to share with your friends!



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